Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways … Read more
What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.
This paper is an attempt to understand what a “social arts organisation” would look like, and to describe how it would behave. It covers what it means to be social; how the online experience differs from the traditional one, and using analytics to see who is talking to you and when. It also examines organisational … Read more
Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones … Read more
This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key … Read more
This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners – the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the … Read more
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
This article describes the ways that different dance companies are using social media to engage with their audiences.
These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop … Read more
A handy guide to twitter for new users and aficionados alike, providing advice on the best approach to tweeting regularly, how to find followers by starting with your own, how to make hashtags work to develop conversations, retweeting other relevant and interesting tweets to increase you followers and what kind of content is going to … Read more