A handy guide to twitter for new users and aficionados alike, providing advice on the best approach to tweeting regularly, how to find followers by starting with your own, how to make hashtags work to develop conversations, retweeting other relevant and interesting tweets to increase you followers and what kind of content is going to keep people interested.
If you are using Twitter to keep in touch with new and existing customers, the first thing to do is find out if they are using Twitter and follow them. Search for similar organisations on Twitter and look at the amount and type of followers they have. Look at the type of things they 'tweet' about and the hashtags (#) they use. Hashtags are used to identify topics that people then follow.