Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership … Read more
Time To Read – a partnership of people working in 22 library authorities in North West England – shares its experience of commissioning a video to promote reading and libraries.
In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities. The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine … Read more
After participating in an international ‘ask a curator’ Twitter event, with only a so/so response, the museum realised that a more dedicated and strategic approach to social media activity was needed. The launch of #музейнаягостиная (#museumsalon) has since been hugely successful and in this case study Anna shares what they’ve learned so far.
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to … Read more
For four weeks in April-May 2013, a new and fairly unknown company – Little Bulb – performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the … Read more
This comprehensive guide covers everything you need to know to get your organisation tweeting – from the basics, through to topics such as tone of voice and the best time to tweet. It also covers a range of tools for managing an institutional Twitter account, as well as scheduling tweets and more.
JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013. With no money for advertising, the festival has grown through online and offline word-of-mouth. In this … Read more
The internet (Web 2.0) offers many opportunities to communicate with users and engage new audiences using free online resources. This guide will help you to make the most of social networking, blogging, Facebook, Twitter, podcasting, video and more. Examples relate to museums, with special features outlining benefits and considerations.