Theatre by the Lake (TBTL) opened in 1999 and is located on the edge of Keswick in the Lake District. During October half term TBTL delivered a week of fun activities for families to encourage new family audiences to engage with the theatre. This case study is part of a series that supports the Family Arts Standards that have been developed … Read more
Luoghi Comuni 2011 – “Teatro In Casa” was the third festival organised by Etre Associazione, a network of Italian performing arts companies. The 2011 festival took place in Como and was focused on the long-standing Italian tradition of ‘theatre in the home’. This case study outlines the key objectives and activities of the festival together … Read more
York Theatre Royal takes a cross-departmental approach to engaging communities ensuring the whole organisation is audience focused. They build long-term relationships with visitors and participants by working with them to deliver artistic work. During this AMA conference 2013 session Abbigail Ollive and Alexander Wright shared details of how York Theatre Royal has transformed the impact … Read more
Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they’ve been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.
The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study … Read more
Oxford Playhouse presents and produces a wide range of live performances including tours of its own shows under the banner of Playhouse Plays Out (PPO), an on-going series of off-site productions and events which happen at surprising and unusual locations across the county. This case study describes how digital, guerilla and viral marketing techniques were used … Read more
The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor’s life and the making of theatre at one of the world’s renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks … Read more
A depth of knowledge and a genuine passion is essential for an informed review. This article discusses the relationship between theatres and arts critics in the regions from the reviewer’s perspective. It discusses the devaluing of star ratings to reviews and the role of the critic to enlighten, educate and entertain readers, whilst allowing them … Read more
The Royal Shakespeare Company successfully used this “Billy Shakespeare” animation trailer to launch their new digital theatre project Midsummer Night’s Dreaming in June 2013. The trailer was used in emails and blogs, and embedded into social media and news websites, including project partners Google+, which helped to promote this project to both new and existing … Read more