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CultureHive > Case Study > A culture of research ~ bringing research into your day-to-day practice
27th January 2014 Sara Lock

A culture of research ~ bringing research into your day-to-day practice

By: Katie Anderson


Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they’ve been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.

We would also like to become more of an artistic and commissioning venue which is a real key difference and a real shift that we’ve had quite a lot of success with. Increasingly, Warwick Arts Centre will either commission or test work that’s been done with new theatre companies along with some music as well. We have a three-year fund whereby we can, for instance, commission artists to test out their work. Because we do quite an experimental theatre programme we’ve been doing showings of work in progress and getting work tested on audiences and asking them to respond.

| Published:2014

Smart tags: theatre strategic marketing research quantitative qualitative market research desk research action research

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