Luoghi Comuni 2011 – “Teatro In Casa” was the third festival organised by Etre Associazione, a network of Italian performing arts companies. The 2011 festival took place in Como and was focused on the long-standing Italian tradition of ‘theatre in the home’. This case study outlines the key objectives and activities of the festival together with the outcomes that came with producing a festival based solely on theatre in the home. It was written by audience development intern Erica Bernardi, supervised by Etre Director, Fabio Ferretti. More information is available at http://www.dionisi.tv/etre.html.
Overall the festival was a great success. Some of the companies involved went on to tour their ‘theatre in the home’ production, following the positive reception in Como.
- Residences' and festival's increased visibility. Word of mouth was strong and the festival benefited from this.
- Due to the in-home setting the relationship between the audience, the actors and the performance ‘territory’ was exceptionally strong. This gave the audience an intense theatrical experience.