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22nd May 2014 Sara Lock

Producing a ‘theatre in the home’ festival

By: Etre Associazione


Luoghi Comuni 2011 – “Teatro In Casa” was the third festival organised by Etre Associazione, a network of Italian performing arts companies.  The 2011 festival took place in Como and was focused on the long-standing Italian tradition of ‘theatre in the home’. This case study outlines the key objectives and activities of the festival together with the outcomes that came with producing a festival based solely on theatre in the home. It was written by audience development intern Erica Bernardi, supervised by Etre Director, Fabio Ferretti.  More information is available at http://www.dionisi.tv/etre.html.

The outcomes
Overall the festival was a great success. Some of the companies involved went on to tour their ‘theatre in the home’ production, following the positive reception in Como.

  • Residences' and festival's increased visibility. Word of mouth was strong and the festival benefited from this. 
  • Due to the in-home setting the relationship between the audience, the actors and the performance ‘territory’ was exceptionally strong. This gave the audience an intense theatrical experience.
| Published:2014

Smart tags: theatre festivals audience development