This social marketing case study has been shared by the National Social Marketing Centre. In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area. The approach was developed after extensive research and engagement with young people, graffiti … Read more
This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications. NHS Stockport wanted to increase the number of people accessing local smoking cessation services. A marketing initiative ‘lose the fags’ was launched that … Read more
It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building … Read more
Cityread London is an annual celebration of literature that aims to bring reading to life for the whole capital. Each April, Cityread asks Londoners and visitors to pick up the same book and read it together. A month-long programme of book groups, film screenings and other events takes place across London. It is the only programme that … Read more
Art To Go is an art lending programme in place at an Iowa City Public Library (ICPL) since 1965. It’s a great example of one of the many unconventional ways libraries can enrich the lives of the communities they serve. The collection, which has about 400 items, is available to any patron with an ICPL … Read more
These days, people aren’t just checking out books at the library – increasingly, they’re making things there. Brian Pichman from the US-based The Evolve Project, which aims to change the way people see libraries, discusses the new collaborative and creative uses of libraries being successfully trialed around the world, including maker spaces and fab labs, … Read more
The Evolve Project is a US-based open collaborative platform that aims to change the way people see libraries. In this case study, Brian Pichman describes how The Evolve Project improved young library users’ engagement with the library’s children’s space by changing its design and putting in new technology and programming that encourages them to learn and … Read more
In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’. It gives a fascinating insight into the questions … Read more
The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.
This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is … Read more