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Raising funds through a capital appeal

In 2000 the National Galleries of Scotland (NGS) unveiled an ambitious project to refurbish the Royal Scottish Academy Building and to build an underground link adjacent to the National Gallery of Scotland. The project was partly funded by the Scottish Executive and Heritage Lottery Fund with the remaining funds raised through a capital appeal. This case study … Read more

Tyneside Cinema's Capital Appeal

Tyneside Cinema is an arthouse cinema based in the North East of the UK showing the best films from around the world. It also acts as a showcase for regional film-makers as well as training upwards of 6,000 adults and children each year in filmmaking skills. This case study by David Dixon, was first published … Read more

Raising funds and awareness through high profile innovative events

Founded in 2002, Elephant Family is the leading UK conservation charity dedicated to saving the Asian elephant from extinction in the wild. This case study describes how Elephant Family uses engaging events to raise funds and awareness at the same time.  Elephant Parade (2010), Jungle City (2011), The Big Egg Hunt London (2012) and The Big … Read more

Using ticket donations as part of a wider appeal

The Tyneside Cinema is the North East of England’s full-time independent, first-run specialised cultural cinema and cross art form venue. As part of its fundraising activity to raise £1.3 million to expand the venue, Tyneside Cinema introduced a 20p ticket donation to each transaction over the period of this one year appeal.

Getting your supporters to invest in newly commissioned works

Birmingham Contemporary Music Group (BCMG) is one of Europe’s leading ensembles – performing new and 20th century music, and regularly commissioning new works from living composers from the UK and abroad.  Over 20 years ago the BCMG launched its ‘Sound Investment’ scheme that allows people to invest in the commissioning costs of new work. Since 1991 … Read more

Buy one donate one – ticket donation scheme

Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value … Read more

Britten Sinfonia's 'A Tenner for a Tenor' campaign

Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a … Read more