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CultureHive > Case Study > Britten Sinfonia's 'A Tenner for a Tenor' campaign
31st March 2014 Sara Lock

Britten Sinfonia's 'A Tenner for a Tenor' campaign

By: Will Harriss


Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a crowdfunding approach to fundraising with a single donation of £10 to help commission this piece of work. This case study describes in detail the campaign and how it has sparked a new approach for Britten Sinfonia’s fundraising programme, with crowd-funding now embedded within the orchestra’s fundraising strategy.

The key elements of the campaign were:

  • a single price point of £10 (hence the campaign name - £10 to help commission a work written for tenor and chamber ensemble)
  • the ability to donate through multiple channels: freepost reply envelope, text message donations, or online
  • every donor would have their name listed in perpetuity in the full score of the finished work – a benefit that is usually reserved for donors who make significantly higher gifts
  • a branding approach that was quirky, unusual, and different to the organisation’s main brand
| Published:2014

Smart tags: individual giving cultivation community fundraising fundraising funding

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