Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value of the ticket donated is decided by the ticket booker. In this case study, Richard Scandrett, Director of Marketing and Development at Spitalfields Music describes how this successful scheme works.
- Find ways for ticket buyers who are resisting signing up to the regular member schemes to donate to the charity.
- Support the distribution of free tickets to local residents without having to apply for funding.
- We came to this project by thinking about the people we wanted to encourage to donate first and spotted the link to those we wanted to offer free tickets to afterwards.