It’s important that any social media campaign reflects the vision of your organisation, as well as fulfilling marketing goals and reaching your target market. This article outlines the practical steps that marketers can take in order to build a relevant and effective social media campaign. It presents a variety of possible social media solutions and … Read more
Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets … Read more
This practical case study presents Manchester Art Gallery’s approach to branding research and implementation. It shows how organisations can adapt different design communications to ensure they appeal to various audience groups – without diluting the brand or confusing the message. With audience research at the heart, this case study demonstrates how organisations can effectively and … Read more
This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an … Read more
Following an instinctive approach to building a business and customer relationship management has helped Innocent Drinks to become a market leader. This guide focuses on knowing what you’re about and communicating that effectively, ensuring that brand buy-in and commitment to customer satisfaction are understood throughout the organisation.
These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop … Read more
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.
A practical toolkit for devising, creating, co-creating, delivering and managing integrated marketing campaigns to develop awareness, interest and engagement from different audiences. Learn how arts marketers can move from simply telling audiences about events, to demonstrating the value they will get from them, and involving them as active participants. With case studies and exercises to … Read more
New ways of working with visitors and audiences can help develop new, more engaging marketing ideas and solutions. Using the examples of arts ambassadors, idea generation groups and co-creation, this resource explores how arts marketers can think about their cultural marketing campaigns in a fresh way by bringing the audience on to the team.
An evaluation report looking at the achievements of Museums at Night 2012. The document provides an overview of the project, how Culture24 delivers Museums at Night, why the scheme appeals to audiences and visitors, why it matters to museum venues, and how the project will move forward.