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CultureHive > Article > How to build a relevant and effective social media campaign
11th April 2013 Sara Lock

How to build a relevant and effective social media campaign

By: Hans de Kretser


It’s important that any social media campaign reflects the vision of your organisation, as well as fulfilling marketing goals and reaching your target market. This article outlines the practical steps that marketers can take in order to build a relevant and effective social media campaign. It presents a variety of possible social media solutions and practical case studies to demonstrate how organisations can make the most of the latest advances in new media.

There are plenty of free applications which can be used to make a blog: blogadot.com and wordpress for example. They’re well constructed but you can also customise it in the way you want to.

Tools for analyzing trends:
– TweetStats (tweetstats.com)
– Twist (twist.flaptor.com)
– TweepDiff (tweepdiff.com)
– CoTweet (cotweet.com)

| Published:2013

Smart tags: marketing campaign social media digital campaign