Rambert Moves: Capital Campaign
Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.
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Holistic fundraising – Gromit Unleashed
This AMA conference 2014 session led by Helen Haskell and Anna Shepherd from Wallace and Gromit’s Grand Appeal talked about the Gromit Unleashed campaign. This campaign saw 80 Gromit sculptures designed by famous artists, designers and celebrities displayed in a public art trail around Bristol. Culminating in an exhibition and public auction the campaign raised £2.3 million for … Read more
How to run a successful promotional marketing campaign
This article was first published by Promotional Marketing, a website that aims to keep its readers up to date with the latest industry news, information relating to new campaigns, and features. This article stresses the importance of certain operational processes and outlines why they are key to successful promotional marketing campaigns.
How to involve your target audience in the development of a marketing campaign
This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications. NHS Stockport wanted to increase the number of people accessing local smoking cessation services. A marketing initiative ‘lose the fags’ was launched that … Read more
Books on bikes: bringing the library to the people
In May 2013, the Seattle Public Library launched its Books on Bikes pilot project as part of the Library’s Innovation Campaign, an internal project to develop innovative ideas. Books on Bikes is an outreach project that aims to bring the library to the people with teams of two Library staff biking to events and introducing people … Read more
Cross-departmental working on marketing strategy
Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.
Implementing research and data capture for a touring company
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study … Read more
Orpheus – Effectively manipulating audience behaviour
For four weeks in April-May 2013, a new and fairly unknown company – Little Bulb – performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the … Read more
How to effectively engage the school leaver/young student market
This non-arts case study demonstrates how to effectively engage the school leaver/young student market. It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England). With Teesside University having … Read more
Brand focused advertising campaign
This case study outlines the latest advertising campaign for the Sage Gateshead which focuses on brand. It was developed by the communications team at Sage Gateshead together with brand consultancy Violet Bick and onebestway and is proving a success as ticket sales have been up in 2013. Mike Owen, Managing Director at Violet Bick and … Read more