Cross-departmental working on marketing strategy
Cross-departmental working on marketing strategy
By
Matthew Turtle
SUMMARY
Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.
Objectives
Given that there is no specific marketing resource within the organisation it was necessary to create a way of delivering marketing which was shared by all – staff and volunteers. In addition, we needed a plan which had impact and could scale up well. Volume is very important to the project but we didn’t want to lose clarity on our messaging.
Target audience
We believe that architecture should be engaged with by everyone. We therefore target the general public as well as a professional audience.
Resource type: Case studies | Published: 2013
