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How to get your audiences and visitors to take greater risks

We’re in danger of not listening to our audiences enough, and under-estimating what they want from our organisations.  This guide brings to the fore some of the issues around WHY we should encourage our audiences down different paths, exploding some of the myths around the dumbing down of artistic content.  See where the synergy exists … Read more

How to be friends with your audience and your artistic director

An essential guide to learning how to speak fluent ‘Artistic Director’, enabling you to build a positive working relationship with the person who programmes your venue.  Respecting each others skills and experience, putting art and audiences on an equal footing, using the audience to influence programming policy and allowing real and authentic CRM practices to … Read more

Delivering artistic excellence to capitvate and engage.

A strategic review highlighted the real possibility of major cuts in public funding for the arts leading up to and post the Olympic Games of 2012.  This realisation led to new targets around increasing attendances for existing product, as well as the need to identify new business opportunities.  Learn how The Cornerhouse managed to maintain … Read more

How to innovate when building bridges between artists and the public

Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences.  Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment … Read more

How marketing insight can influence creative strategy

What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence?  Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.

A guide to using empty shop units for alternative exhibition spaces

This guide walks you through utilising empty shop units in Poole as alternative exhibition spaces. It provides a complete toolkit on everything you need to know from finding a space for your project, insurance and marketing through to documentation, evaluation and monitoring.

How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.