How marketing insight can influence creative strategy

By Andy Ryans

SUMMARY

What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence? Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.

How high do we, or should we, set the bar when we make a marketing proposal to our audiences? How do we reach out to them? How do we go about impressing our audiences – the people on whom we rely? What makes us, and our message, memorable and persuasive?

If you want to get the most from a relationship with your audience, to engage your current followers more often, and to the maximum degree, and more importantly to engage with new people and begin a journey together, all you have to do is three things:
WORK WITH YOUR COLLEAGUES
IMPRESS THE AUDIENCE and
LISTEN TO THE AUDIENCE

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Artists Audience development Audience focused Engage Engagement Excellence Experience Innovation Insight Programme

Resource type: Guide/tools | Published: 2013