How to innovate when building bridges between artists and the public
Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences. Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment and have fun.
The arts industry is not expected to innovate in its marketing and audience development as much as companies like Google and therefore has more to gain from experimenting. The margin to shock or surprise or innovate is greater because, fairly or unfairly, people expect the arts industry to be a little bit more conservative and therefore the arts are in a great position to surprise by experimenting.
I am not a technical guy, and I don't know one piece of code from another. This is the advice:
1. Find a geek
2. Buy him/her a beer
3. Reap rewards
This collaborative approach will be demonstrated later on in the presentation. The other piece of advice I have for delegates is:
• Read up
• Team up
• Mix up