Types of engagers #ADA

Types of engagers #ADA

By Rachel Grossman


Mentor on the AMA's Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

Whether creating experiments with the AMA’s Audience Diversity Academy or developing audience programmes at your arts and culture organisation, remember that people engage with other humans, information, and the world around them in different ways. We’re a combination of a variety of “engager types;” however: organisations tend to programme for only a few of these types.

Rachel Grossman identifies the best way forward.

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Audience Development & Strategy
Resource type: Webinars and films | Published: 2021