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The backsof three people looking at a large digital exhibit. One is wearing a headset. The other two are engaged in animated conversation.

Types of engagers #ADA

Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

Published: 2021 | Resource type: Webinars and films

A bearded man wearing a checked cap surrounded by many words describing his persona - creative, savvy, self-reliant, expert, manager, advanced, problem solver, smart

The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.

Published: 2021 | Resource type: Guide/tools