Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.

Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).

Pauline Bailey, a mentor on the Audience Diversity Academy supports her Fellows as they look for opportunities to expand and diversify their audiences during Covid-19.

James Powell, Marketing and Communications Manager and Hannah Foulstone, Marketing Assistant Suffolk Libraries explore ways to diversify their audiences. Part of their joint fellowship at the Audience Diversity Academy.

Dawn James, Sales & Marketing Director and Liam McLaughlin, Marketing Manager, Park Theatre soak up ideas during their joint fellowship at the Audience Diversity Academy.

James Randell, Front of House Manager and  and Sasha Dabrota, Academy of Music and Theatre Arts, Falmouth University take the first steps to diversifying their audiences. Part of their joint fellowship at the Audience Diversity Academy.

Ciaron Wilkinson and Nolly Aicha Bouameur, Manchester International Festival discuss reaching new audiences, particularly from areas of the city that don’t traditionally engage with the cultural offer.  Part of their joint fellowship at the Audience Diversity Academy.

Lynn Huynh, Marketing and Audiences Manager and Andrew Thompson, Senior Marketing and Audiences Manager, from the Wellcome Collection start to confront and reappraise the colonial history of Wellcome’s collections as part of their Fellowship at the Audience Diversity Academy.

Helena Jacques-Morton, Marketing Officer, Chichester Festival Theatre takes us through how they adapted their programme and communications during Covid-19 as part of her Fellowship at the Audience Diversity Academy.

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.

What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy

Rebecca Howarth, Sales and Marketing Manager, Darlington Hippodrome takes an agile approach as part of her Fellowship at the Audience Diversity Academy.

Creative Coach and Mentor on the Audience Diversity Academy, Auriel Majumdar vlogs about how to face your fears of getting started.

Steffy Clements, Projects Manager at Cape Farewell acknowledges that it’s OK to wait until resources are in place as part of her fellowship at The Audience Diversity Academy.

Pauline Bailey, Visual Artist, Director, Producer and Mentor on the Audience Diversity Academy reflects on challenges of  Coronavirus and the rapidly changing personal and professional landscape.

Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy 

Pauline Bailey, Visual Artist, Director, Producer and Mentor on the Audience Diversity Academy reflects on the need to keep self care at the forefront of everything we do.