Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.

Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment.

Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.

Ros Croker talks through the experiments she developed for her colleagues at Endeavour Galleries, National Maritime Museum, London, to explore language and identity. Part of her Fellowship at the Audience Diversity Academy (ADA).

Jumoke Abdullahi, The Tripple Cripples, discusses her role as a Mentor at the AMA Digital Lab and identifies different pockets of magic to make digital content accessible.

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.

Ruth Hopkins, Director, K’antu Ensemble seizes the opportunity to explore new ways of working online as part of her Fellowship at Digital Lab.

Juan Reino, Marketing and Events Coordinator, Oxford Contemporary Music (OCM) explores the effectiveness of Facebook Ads. Part of his Fellowship at Digital Lab. 

Joanne Karcheva, Head of Marketing and Communications,  Manchester Collective, shares her experiments and how to make genuine engagement between musicians and audiences. Part of her Fellowship at Digital Lab.

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.

Sophie Brown, Marketing Officer, Watts Gallery  uses her time as a Fellow at The Audience Diversity Academy to give a voice to a wider audience through their digital channels.

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.

Pauline Bailey, a mentor on the Audience Diversity Academy supports her Fellows as they look for opportunities to expand and diversify their audiences during Covid-19.

James Powell, Marketing and Communications Manager and Hannah Foulstone, Marketing Assistant Suffolk Libraries explore ways to diversify their audiences. Part of their joint fellowship at the Audience Diversity Academy.

Dawn James, Sales & Marketing Director and Liam McLaughlin, Marketing Manager, Park Theatre soak up ideas during their joint fellowship at the Audience Diversity Academy.