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A magician's hat and wand

Creating intimate spaces to make your digital content accessible #DigitalLab

Jumoke Abdullahi, The Tripple Cripples, discusses her role as a Mentor at the AMA Digital Lab and identifies different pockets of magic to make digital content accessible.


Published: 2021 | Resource type: Article

People holding emojis in front of their faces

Managing your own wellbeing #DigitalLab

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.


Published: 2021 | Resource type: Article

Data – what is it good for? #DigitalLab

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  


Published: 2020/21 | Resource type: Article

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

A music ensemble of 4, 3 seated with a guitar, drum and cello; one standing ready to sing. Set outdoors in leafy parkland. men seated

A Musical Renaissance? #DigitalLab

Ruth Hopkins, Director, K’antu Ensemble seizes the opportunity to explore new ways of working online as part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

How effective can targeted Facebook Ads be? #DigitalLab

Juan Reino, Marketing and Events Coordinator, Oxford Contemporary Music (OCM) explores the effectiveness of Facebook Ads. Part of his Fellowship at Digital Lab. 


Published: 2020 | Resource type: Article

Reflections on going viral #DigitalLab

Joanne Karcheva, Head of Marketing and Communications,  Manchester Collective, shares her experiments and how to make genuine engagement between musicians and audiences. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

From ideas to experiments #DigitalLab

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.


Published: 2020 | Resource type: Article

A young child covered in green paint uses her hands to make a picture

Furloughed – out of office and Deepening relationships with targeted newsletter content #DigitalLab

Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.


Published: 2020/21 | Resource type: Article

Out of the woods: Engaging new audiences #DigitalLab

Sophie Brown, Marketing Officer, Watts Gallery  uses her time as a Fellow at The Audience Diversity Academy to give a voice to a wider audience through their digital channels.


Published: 2020 | Resource type: Article

Concentrating on what a website does, not what it looks like #DigitalLab

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.


Published: 2020 | Resource type: Article

A packed audience with two female musicians on stage, one singing, one with a guitar

Looking for opportunities during Covid-19. #ADA

Pauline Bailey, a mentor on the Audience Diversity Academy supports her Fellows as they look for opportunities to expand and diversify their audiences during Covid-19.


Published: 2020 | Resource type: Article

Fighting stereotypes of library services #ADA

James Powell, Marketing and Communications Manager and Hannah Foulstone, Marketing Assistant Suffolk Libraries explore ways to diversify their audiences. Part of their joint fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Article

Soaking up ideas during furlough #ADA

Dawn James, Sales & Marketing Director and Liam McLaughlin, Marketing Manager, Park Theatre soak up ideas during their joint fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Article

First steps to making change and diversifying audiences #ADA

James Randell, Front of House Manager and  and Sasha Dabrota, Academy of Music and Theatre Arts, Falmouth University take the first steps to diversifying their audiences. Part of their joint fellowship at the Audience Diversity Academy.


Published: 2021 | Resource type: Article

Greater Manchester can you hear us? #ADA

Ciaron Wilkinson and Nolly Aicha Bouameur, Manchester International Festival discuss reaching new audiences, particularly from areas of the city that don’t traditionally engage with the cultural offer.  Part of their joint fellowship at the Audience Diversity Academy.


Published: 2021 | Resource type: Article

Reappraising colonial history #ADA

Lynn Huynh, Marketing and Audiences Manager and Andrew Thompson, Senior Marketing and Audiences Manager, from the Wellcome Collection start to confront and reappraise the colonial history of Wellcome’s collections as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Webinars and films

Eight smiling people on a Zoom call

Connecting in a time of change and Finding a way forward #ADA

Helena Jacques-Morton, Marketing Officer, Chichester Festival Theatre takes us through how they adapted their programme and communications during Covid-19 as part of her Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Impressive white stone frontage of The Gaiety Theatre, Isle of Man

The generation game: making strategic choices to future proof your programme #ADA

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 


Published: 2020 | Resource type: Case studies

A brightly lit carousel at night with trees in the background

The Covid-19 carousel: learning how to pivot #ADA

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies