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In conversation on the hustle and flex and unapologetic music promotion

Rastarella Falade, founder of grass-roots organisations and events, including Cultural Vibrations and Nottingham Global Music Festival in conversation with marketing consultant and DJ, Hardish Virk.

Published: 2021 | Resource type: Webinars and films

Membership organisations: staying relevant

A playbook of tactics for membership organisations to take advantage of changing attitudes. Developed by Freestyle following research with over 2,000 UK adults exploring  expectations, behaviours and attitudes to memberships.

Published: 2021 | Resource type: Research

Screenshot from webinar

Webinar: Whose cultural values?

Does everyone place a value on culture and if so, do they value it in the same way? And do people get the opportunity to engage in what they value most? This online discussion brings together contributors whose work is reshaping cultural value in the UK.

Published: 2020 | Resource type: Webinars and films

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more

Published: 2021 | Resource type: Case studies

Lockdown Learning: #1 Working with artists through lockdown

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. The first case study by Kathyrn Welch looks at the immediate and ... Read more

Published: 2020 | Resource type: Case studies

Woman doing craft activities with wild flowers

Sharing learning: Alchemy Film & Arts exhibition programme

In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. In this example, Rachael Disbury, Production Director at Alchemy Film & Arts shares how the organisation changed their approach to audience engagement, paying close attention to what wasn’t working and ... Read more

Published: 2020 | Resource type: Case studies

Older people and young girl facing camera with hands crossed over their chests

My essential reads: co-creating value though audience engagement

How can cultural value be co-created with audiences in a democratic and collaborative way? Ben Walmsley shares seven recommended reads with ideas from leading practitioners and researchers.

Published: 2020 | Resource type: Essential reads

Book cover blue keys on yellow background

Nina Simon: The art of relevance

This free read online edition of Nina Simon‘s The Art of Relevance explores how mission-driven organisations can matter more to more people.

Published: 2016 | Resource type: Guide/tools

64 Million Artists January Challenge Impact Report

Each year thousands of people take part in 64 Million Artists 31 days of free creative challenges. #TheJanuaryChallenge takes place across social media and promotes creativity, peer support and wellbeing. This report explores the impact and reach of The January Challenge online and offline.

Published: 2020 | Resource type: Research

Creative People and Places: Digital Engagement and Opportunities

This report by The Audience Agency was commissioned by Arts Council England to help them understand the ways in which Creative People and Places (CPP) projects are currently using digital tools and technologies; for communications, evaluation and collaboration purposes, to reach and engage more people and as part of the creative and artistic programme.

Published: 2019 | Resource type: Research

How to…co-create an exhibition with your community

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.

Published: 2018 | Resource type: Guide/tools

Treasury of arts activities for older people

A treasury of arts activities for older people. 50 activities, long and short for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite

Published: 2019 | Resource type: Guide/tools

Giving youth a voice – developing strong and lasting connections with young people

Annabel Thomas, Arts Development Manager at Trinity College, London explains why youth engagement is key to develop strong and lasting connections with potential audiences.

Published: 2019 | Resource type: Guide/tools

Concept Monitoring and Evaluation Report cover featuring 2 young people making a recording

Concept Evaluation and Monitoring Report

An evaluation of the Concept programme, run by Pedestrian (a Leicester-based charity delivering workshops in art, music, and media working with disadvantaged, NEET young people and vulnerable adults). Written by Rachel Escott.

Published: 2019 | Resource type: Research

Older Audiences Engagement Snapshot photo courtesy The Audience Agency

Older Audiences Engagement Snapshot 2018

The first in a series of snapshots by The Audience Agency focused on engaging audiences with specific profiles and needs

Published: 2018 | Resource type: Research

Mapping and Analysis of Engagement Approaches across the Creative People and Places Programme

A major piece of new research that maps and analyses engagement approaches across the Creative People and Places programme. Written by Sarah Boiling and Clare Thurman. Commissioned by the Creative People and Places Network.

Published: 2018 | Resource type: Research

It’s communication isn’t it?

This case study has been written by Toby Ealden Artistic Director, Zest Theatre and was Originally published as an article on the openDemocracy: Transformation website.

Published: 2018 | Resource type: Case studies

Marvellous Marketing for Story Selling

The Spark Arts for Children have developed this toolkit for creative ideas to generate interest in your library events. The toolkit has been written by Jayne Williams and Ideal Friends in libraries, neighbourhood centres, community groups with artists, writers, creators and theatre-makers.

Published: 2018 | Resource type: Guide/tools

Changing the World through Arts and Kindness

People United is a creative laboratory and arts charity. In this report they explore how the arts can inspire kindness, community and social change. The report brings together 10 years of research around our work to show that the arts can play a practical and imaginative role in building a kinder and more caring society.

Published: 2017 | Resource type: Research

Mill Hill Boats

Super Slow Way: talent development for socially engaged practice

Super Slow Way shares its experience of co-developing the Faculty of Social Arts Practice and the lessons it has learnt along the way.

Published: 2017 | Resource type: Case studies