What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces ... Read more

The National Lottery Heritage Fund is the largest funder for the UK’s heritage. It has a vision for heritage to be valued, cared for and sustained for everyone, now and in the future. Their 10-year strategy sets out their ambitions to support projects of all sizes that connect people and communities to the UK’s heritage.

Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at  the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.

A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative,  for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.

Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the ... Read more

This report draws on research conducted with the Creative People and Places (CPP) programme between June and November 2018. It explores the idea of cultural ecology, and the cultural eco-systems within CPP locations. By examining the local environments of which CPP Places are a part, it offers new ways to understand what place-based cultural programmes, ... Read more

Drawing on a range of discussions this think piece explores the language, relationship and potential impact of Creative People and Places (CPP) in achieving and measuring developed social capital and social change. Written by Karen Smith.

When the majority of arts programming was happening online amidst the pandemic, Heart of Glass made a statement to their communities: we’re still here, still believe in making art with local communities and want to champion art in unexpected places. Follow their story as they work with local residents in Parr, St Helens to change ... Read more

How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.

Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

This resource is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

This community mapping guide  is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

Nina Simon, author of The Art of Relevance and founder of global charity OF/BY/FOR ALL, shares her perspective on new tools being offered to help build more inclusive and relevant organisations as part of Arts Council of England’s strategy for 2020-2030, Let’s Create.

This Guide is part of a series of tools and exercises from OF/BY/FOR ALL to help build more inclusive and relevant organisations as part of Arts Council England’s strategy for 2020-2030, Let’s Create.

An evaluation report by Elizabeth Lynch on Idea Test’s Make Change project. This is a story about a pilot project that did not work out as planned, that failed to generate all the hoped and planned for impacts but has made a useful space for reflection and learning for the Ideas Test team, their partners ... Read more