Thinking BIG worksheet 10: marketing mix

Thinking BIG worksheet 10: marketing mix

By Stephen Cashman


Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.

Worksheet set 10

Planning to take a strategic approach to marketing mix issues

These worksheets are provided both to stimulate thinking on some of the marketing mix issues outlined in Chapter 10 and to enable you to record the results of your thinking.

Product issues

a) Thinking about features in terms of perceived customer benefits
Use this table to outline the benefits offered by the features of your organisation's offerings.

Features and benefits table

Download the worksheets as a PDF

Resource type: Guide/tools | Published: 2012