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20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.


Published: January 2014 | Resource type: Guide/tools

AMA Conference 2013 Game Change Logo

Remarkable marketing campaigns from MoMA, New York

Discover inspiration for harnessing individual and team creativity in this transcript of Kim Mitchell’s talk to AMA conference 2013 delegates.


Published: 2013 | Resource type: Case studies

Engaging your audience to make good habits stick

Coppafeel! is a charity on a mission to stamp out late detection and mis-diagnosis of breast cancer. With a clear vision, a unique brand and a strong understanding of its target audience Coppafeel! has become a prominent organisation effectively reaching out to young people across the UK. During this AMA conference 2013 session Coppafeel! explained ... Read more


Published: 2013 | Resource type: Case studies

Communication strategy project management challenges

A vital moment of truth in devising and implementing a communication strategy is when the divide between thinking and theorising is crossed. So it’s time to put all the shining creative thoughts and ideas of the plan into practical action.


Published: 2009 | Resource type: article

Creating a clear and compelling brand at Manchester Art Gallery

In 2002, Manchester Art Gallery re-opened following a £35 million expansion and refurbishment project. Before the closure they had carried out extensive research and learned that there were issues with the gallery’s brand: a perception that Manchester Art Gallery was unfriendly and unwelcoming, and also lacking in prestige. These were issues they aimed to address both by the transformation of the gallery, but also with a wide-ranging communication ... Read more


Published: 2009 | Resource type: Case studies

Engaging audiences with a touring theatre – one stop at a time

When touring company Out of Joint tours a show, the marketing is a delicate balance between a focus on the production as an entity in itself, and a focus on the company’s ongoing work. This involves close collaboration with teams at those venues to which they tour and with whom they co-produce work.


Published: 2009 | Resource type: Case studies

Northern Ballet Cleopatra

Integrated marketing campaign to boost ticket sales

Discover how Northern Ballet improved their national profile, engaged new and existing audiences and boosted ticket sales with an integrated communications campaign.


Published: 2013 | Resource type: Case studies

How to develop believable copy

An essential guide to communicating effectively with your audiences and visitors, creating copy that will be listened to, understood and believed.  With tips on avoiding overused words and cliches, and making your copywriting sound personal and engaging, this guide can help you to refresh your approach to creating dialogue with existing and new audiences that ... Read more


Published: 2009 | Resource type: Guide/tools

How to market touring arts events more effectively

This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an ... Read more


Published: 2004 | Resource type: Guide/tools

AMA logo

Reviewing your marketing campaign strategy

Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.


Published: 2011 | Resource type: Guide/tools

Building a holistic digital marketing campaign

Provides a detailed look at the current trends in digital and social media available in 2010, with an overview of how the different elements can be used within a marketing campaign or communications strategy. This is followed by a case study which will give you an insight into their different uses within a mixed media ... Read more


Published: 2013 | Resource type: Guide/tools

Using mobile marketing to engage new audiences

Mobile is becoming a crucial part of the marketing mix. Mike Saunders, of visual art app Artfinder, looks at why this is, and how mobile can be used to reach new and existing audiences and visitors.


Published: 2012 | Resource type: article

Thinking Big logo

Thinking BIG worksheet 10: marketing mix

Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools