Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.

Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.

Plan your organisation’s branding and positioning with this practical worksheet for use with the Thinking BIG! resource.

Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.

Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.

Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.

Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.

Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.

A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.

Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.

Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.