Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.
Worksheet set 10
Planning to take a strategic approach to marketing mix issues
These worksheets are provided both to stimulate thinking on some of the marketing mix issues outlined in Chapter 10 and to enable you to record the results of your thinking.
a) Thinking about features in terms of perceived customer benefits
Use this table to outline the benefits offered by the features of your organisation's offerings.