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Shakespeare’s Globe – the journey towards a CRM strategy

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.


Published: 2018 | Resource type: article

Business Model Canvas: How to use a one page business plan

Stacey McIntosh has worked with the team at Sage to design an infographic tool for developing a business model canvas.


Published: 2018 | Resource type: Guide/tools

Setting organisational vision and values that impact marketing strategy

NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.


Published: 2013 | Resource type: Case studies

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Presenting your marketing strategy to the Board

In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.


Published: 2013 | Resource type: Guide/tools

This Way Up

This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.


Published: 2007 | Resource type: Guide/tools

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Thinking BIG worksheet 8: strategy sets

Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 9: branding and positioning

Plan your organisation’s branding and positioning with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 10: marketing mix

Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 11: planning to sell the plan

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 12: evaluation

Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 7b: TOWS analysis

Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 7a: planning revisions to your strategic marketing plan

Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 5: building an audit of potential market segments

Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 4: competitors and collaborators

Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 3: PEST assessment

A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 2: marketing audit

Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 1: mission and implied marketing objectives

Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.


Published: 2010 | Resource type: Guide/tools

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Thinking BIG worksheet 6: creating a SWOT analysis

Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.


Published: 2010 | Resource type: Guide/tools