These recipes for success give you all the ingredients you need to bring first-time audience members back again and again. A Spektrix resource created in collaboration with Indigo Ltd.

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.

An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.

Stacey McIntosh has worked with the team at Sage to design an infographic tool for developing a business model canvas.

NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.

In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.

Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.

Plan your organisation’s branding and positioning with this practical worksheet for use with the Thinking BIG! resource.

Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.

Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.

Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.

Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.

A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.

Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.

Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.