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CultureHive > Guide/Toolkit > Thinking BIG worksheet 11: planning to sell the plan
2nd November 2012 Sara Lock

Thinking BIG worksheet 11: planning to sell the plan

By: Stephen Cashman


A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.

Worksheet set 11

Planning to sell the plan

Please consider and record which of the approaches coming from Nigel Piercy’s ‘parcel and wall’ model you feel offers the best potential of success when it comes to persuading your organisation, colleagues, co-workers and wider stakeholders to accept and adopt the strategic marketing plan.

Thinking Big worksheet 11

Download the worksheet as a PDF

| Published:2012

Smart tags: Thinking Big Marketing Plan strategic marketing marketing strategy

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