Five tips to get the most from your in-house evaluation
Lorna Dennison, senior consultant, Morris Hargreaves McIntyre shows us some simple ways to stop evaluation just being a tick box exercise and turn it into rocket fuel for future improvement.
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Venue / Producing Company Marketing Campaign Agreement
Venue / Producing Company Marketing Campaign Agreement This Venue / Producing Company Marketing Campaign Agreement template has been kindly shared by an AMA member and provides a guide to planning a typical marketing campaign agreement. It is a sample agreement and aims to help you develop your own marketing campaign agreement. This template covers: — ... Read more
Marketing Campaign Plan template
Marketing Campaign Plan template This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan. It is a sample plan and aims to help you develop your own marketing campaign plan. This ... Read more
Copyright© and the Press — what you need to know
Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more
How to use research to inform marketing campaigns
How to use research to inform marketing campaigns Leo Sharrock looked at what information is readily available for arts organisations to help them segment their audiences, visitors and participants according to their lifestyles and attitudes. Many factors influence consumer behaviour and this AMA conference session explored how we should take these into account to inform ... Read more
The Marketing Mix
The Marketing Mix The Marketing Mix is made up of the operational elements of your marketing plan and can be used to create your unique selling point (USP). In this video, Cath Hume defines the Marketing Mix and explains how it can be used in your marketing and campaign planning. The Marketing Mix — 6 ... Read more
The Ansoff Matrix
It covers: Identifying approaches to reaching new or existing audiences with a new or existing offer. Explanation of: market penetration; market development; product development and diversification. Using the Ansoff Matrix to assess and choose potential marketing strategies that best fits your organisation’s overall aims and objectives.
Staying creative with your marketing and PR
Staying creative with your marketing and PR So where do winning press and PR campaigns come from when you've reached a block in the road? This article offers a guide to help maintain your momentum so that you can reach your creative potential and keep the generating-ideas thrill alive. This article was first published in ... Read more
Event Press and Marketing Campaign Plan
Event Press and Marketing Campaign Plan This Event Press and Marketing Campaign Plan template has been kindly shared by an AMA member working at an international membership organisation. It is a sample plan and aims to provide a guide to help you develop your own event press and marketing campaign plan. This template covers: — ... Read more