Marketing Campaign Plan template
This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.
It is a sample plan and aims to help you develop your own marketing campaign plan.
This template covers:
- Where are you now?
- SWOT analysis
- SMART objectives
- Target Audiences
- Benefits
- Communication Tools
- Target Audiences / Benefits Matrix
- Target Audiences / Communications Matrix
- Campaign Action Plan
- Evaluation