AMA Conference 2020

Marketing Campaign Plan template

Marketing Campaign Plan template

This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.

It is a sample plan and aims to help you develop your own marketing campaign plan.

This template covers:

  1. Where areĀ  you now?
  2. SWOT analysis
  3. SMART objectives
  4. Target Audiences
  5. Benefits
  6. Communication Tools
  7. Target Audiences / Benefits Matrix
  8. Target Audiences / Communications Matrix
  9. Campaign Action Plan
  10. Evaluation

Published December 2019

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Marketing Planning