Event Press and Marketing Campaign Plan
This Event Press and Marketing Campaign Plan template has been kindly shared by an AMA member working at an international membership organisation.
It is a sample plan and aims to provide a guide to help you develop your own event press and marketing campaign plan.
This template covers:
— Timeline of activity
— Target audiences
— Offers and advert plans
— E-comms
— Social media
— Referral traffic to website
— Print and Distribution
— Sales vs Marketing activity
— Press activity
— Monitoring and evaluation