AMA Conference 2020

Event Press and Marketing Campaign Plan

Event Press and Marketing Campaign Plan

This Event Press and Marketing Campaign Plan template has been kindly shared by an AMA member working at an international membership organisation.

It is a sample plan and aims to provide a guide to help you develop your own event press and marketing campaign plan.

This template covers:

Timeline of activity
Target audiences
Offers and advert plans
E-comms
Social media
Referral traffic to website
Print and Distribution
Sales vs Marketing activity
Press activity
Monitoring and evaluation

Published January 2019

Browse by learning pillars

Marketing Planning