AMA Conference 2020

The Marketing Mix

The Marketing Mix

The Marketing Mix is made up of the operational elements of your marketing plan and can be used to create your unique selling point (USP).  In this video, Cath Hume defines the Marketing Mix and explains how it can be used in your marketing and campaign planning.

The Marketing Mix —  6 minutes 18 seconds

It covers:

  • Explanation of the key elements of the Marketing Mix as the four, seven and eight Ps.
  • How the Ps can be used as a checklist to develop a marketing campaign plan.
  • Identifying key elements in the context of your own organisation’s framework.
  • Using the Marketing Mix to achieve your organisation’s strategic marketing objectives.

The speaker

Cath Hume

Cath Hume
CEO, AMA

Published May 2019

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Marketing Planning