Resources tagged with
An effective purpose statement
An effective purpose statement Three principles A strong and clear purpose helps you to make strategic decisions. It helps you realise your artistic vision, and make a real difference to your audiences, your communities, and the wider world. The best purpose statements have three characteristics: radical, expressive and vital. Assessing your purpose Most organisations have ... Read more
Business Model Design
Business models Susan Royce explains how business models can help build resilience and introduces the Business Model Canvas — a tool to help arts and cultural organisations review how they create, deliver and capture value. This article was first published in JAM (issue 61 / February 2016). Article snippet: The Business Model Canvas (BMC) is a one-page ... Read more
Visualising your business model
Visualising your business model To visualise your current business model, we'd recommend using a tool called the Business Model Canvas created by Strategyzer.com. It helps you to think about how you create, deliver and capture value. Business Model Canvas — 3 minutes 45 seconds Business Model Canvas courtesy of Strategyzer.com Think about... Is your business model ... Read more
Business models in the arts and cultural sector
Business models in the arts and cultural sector This video explores a typical starting point for the business model of many arts and cultural organisations and looks at how this might need to change and adapt in the future. It provides a tool for you to review your own approach and consider the ongoing external ... Read more
What does resilience mean to you?
What does resilience mean to you? Julie Aldridge considers what is meant by 'resilience' and how it might apply to you, your role and your organisation. This article was first published in JAM (issue 61 / February 2016). Article snippet: 2. Flexible, agile and open to change Dictionary definitions of ‘resilience’ talk about being able to ... Read more
Strategic marketing
Strategic marketing Issue 14 / July 2004 Big, clever and funny (?) As a devoted enthusiast for the notions of strategy, strategic marketing and strategic marketing planning, I often wonder why these ideas grab me so. It’s not because I’m an intrinsically sad person who needs to ‘get a life’. Honest. Rather there are three qualities ... Read more
SMART objectives
It covers: Setting objectives that are informed by your vision and mission. Using SMART objectives to establish specific marketing targets. Clear objectives that can be monitored, evaluated and that are achievable. Quantitative vs qualitative objectives.
