AMA Conference 2020

SWOT | TOWS | Strategy Sets

SWOT | TOWS | Strategy Sets

These essential tools provide a useful framework to help you develop and plan your marketing campaigns or strategies. Each tool provides a starting point to inspire your thinking, help build new ideas and inform different elements of your marketing and audience development strategies. They will help you consider how to make strategic decisions that are right for your organisation and audiences.

SWOT Analysis — 2 minutes

TOWS Analysis — 4 minutes

Strategy Sets — 2 minutes

It covers:

  • SWOT Analysis: identifying Strengths, Weaknesses, Opportunities and Threats
  • TOWS Analysis: turning a SWOT into strategic options
  • Strategy Sets: prioritising and developing your strategic options

The speaker

Image of Julie Aldridge
Julie Aldridge

First published March 2017

Previous page: thumbnail image courtesy of Puppet Theatre Scotland © Andy Caitlin – Stephen Moir – Phonotrope Workshop

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