Issue 66 / Spring 2017

Something for everyone

Festivals have always played an important role in bringing people together and are key part of the cultural landscape. In this issue of JAM we look at the different ways festivals support the work of the arts, cultural and heritage sector in growing and engaging with audiences.

Mel Larsen reflects on the benefits of festivals developing new and diverse audiences, putting a diverse range of cultures, issues and faces on the map.

Over the past three years the Gulbenkian’s bOing! International Family Festival has grown its audience from 2,500 to 11,000. David Yard shares an insight into bOing’s success.

Sadler’s Wells has been headlining the Waterfront stage at Latitude Festival since 2008. Lucy White explains how taking contemporary dance direct to festival goers has helped the theatre grow new audiences.

Coordinating a multi-location festival is challenging and complex. Sarah Burry-Hayes and Rosie Clarke discuss their experiences of working respectively on the Festival of Museums and Museums at Night.

A collaborative approach to the research and evaluation of the British Ceramics Biennial has played an important part in the planning of future festivals. Helen Palmer and Vishalakshi Roy describe how this is achieved.

Rachael Biggs explains how the rebrand of the Liverpool Arab Arts Festival has created an accessible and engaging brand that’s helped to reinvigorate the festival.

We take a glimpse into the AMA conference 2017 with Jane Cordell, put the spotlight on the AMA’s Senior Finance Manager, Elza Cloete, and celebrate the AMA’s Member Rep scheme with Bea Udeh, AMA’s Programme Producer.

Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at jacqueline@a-m-a.co.uk.


JAM cover image courtesy of Phil Wilkinson for Festival of Museums. Festival of Museums at Lauriston Castle, Edinburgh. 

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