AMA Conference 2020

SMART objectives

SMART objectives

Identifying objectives is one of the first stages of writing a marketing or campaign plan. In this video, Cath Hume explains what SMART objectives area and how they can be used to help you succeed in your marketing or campaign planning.

SMART objectives  —  4 minutes

It covers:

  • Setting objectives that are informed by your vision and mission.
  • Using SMART objectives to establish specific marketing targets.
  • Clear objectives that can be monitored, evaluated and that are achievable.
  • Quantitative vs qualitative objectives.

The speaker

Cath Hume

Cath Hume
CEO, AMA

Published May 2019

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