This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 33 minutes in length.

Download transcript of English captions (Word file 44kb).

This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

More help here

How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

 

Ensuring safe and appropriate use of social media

Improper use of social media presents a risk to your organisation’s reputation. This resource shows you how to write a policy for staff and volunteers to maintain integrity and effectively build your online profile.

 

A guide to raising your profile on social media

You’ve put in the effort, you’ve made the brilliant social media content, but you’re not getting any more views or followers. What can you do? Let us provide you with the answers in this handy article.

 

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to use video to engage audiences with your social media channels (2022) by Annie Andoh supported by The National Lottery Heritage Fund, licensed under CC BY 4.0