100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Video: How to get the most from your digital content on social media ― a roundtable discussion

In this roundtable discussion Delphine Jasmin-Belisle, Head of Development and Membership at The Heritage Alliance, is joined by Steven Ash Digital Volunteer at Wentworth Woodhouse in Rotherham, Fr. Brian Watters Curate at St Peter’s Cathedral in Belfast, and Jocelyn Murdoch, Content and Communications Manager at Kids in Museums. This fantastic panel share their experiences of finding, creating and sharing digital content on social media.

Published: 2022 | Resource type: webinar

Video: How do I tailor my digital content to work across Twitter, Instagram and Facebook?

Adapting your digital content to meet the needs of your different social media channels can be tricky. This resource provide hints and tips on getting the basics right and the best ways to tailor your digital content across Twitter, Instagram and Facebook.

Published: 2022 | Resource type: webinar

Video: How to get the most from your digital content on social media

Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.

Published: 2022 | Resource type: webinar

Integrating strategies: how to ensure your strategic approaches to digital content and digital marketing underpin your digital strategy

Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.

Published: 2022 | Resource type: blog

How can heritage organisations keep up to date with social media content trends?

Social media can boost your heritage organisation’s profile and share your content with broader audiences and communities. In this resource Andrew Davis explains how to make use of digital trends and how to find out about them.

Published: 2022 | Resource type: blog

A guide to raising your profile on social media

You’ve put in the effort, you’ve made the brilliant social media content, but you’re not getting any more views or followers. What can you do? Let us provide you with the answers in this handy article.

Published: 2022 | Resource type: guide-toolkit

Selecting the right platforms and channels for your organisation

When making a decision about which platform(s) will best suit your organisation, you should consider two main factors: the different social media platforms available and your audiences. This guide will outline some considerations regarding the skills and capacity of your organisation, and the needs of your audience.

Published: 2022 | Resource type: blog

The leader’s guide to social media

Social media enables heritage institutions and practitioners to participate, preserve and interpret heritage content and practice. It can also support your heritage organisation to market itself and raise awareness of its practice to local, national and international audiences. This guide will provide a brief overview of social media platforms, tips for using them effectively to encourage participation and how they can be used to improve marketing and fundraising in your organisation.

Published: 2022 | Resource type: blog

Video: How to use video to engage audiences with your social media channels

In this video, Annie Andoh shares her top tips on how to use video to engage with digital audiences through your social media channels including Facebook, Twitter, Instagram and TikTok.  She looks at easy to use online tools that can help you create quick and cheap ‘do it yourself’ videos; explains how to repurpose videos; ideas for videos that work well on social media and tips on what equipment to invest in to help you produce new videos.

Published: 2021 | Resource type: webinar

Social Media success stories

A quick run through some of the top social media success stories of the last few years ― how to emulate it, why it worked and how to stay relevant.

Published: 2022 | Resource type: blog

How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

Published: 2022 | Resource type: guide-toolkit

Developing a quick wins approach to your digital strategy

Developing a digital strategy is an ongoing process and heritage organisations should strive to identify and implement improvements that will deliver continuous value. However, implementing a quick wins strategy will enable your organisation to achieve immediate results whilst setting the foundations for long-term digital transformation. This resource offers some ‘top tips’ on simple ways to get started.

Published: 2022 | Resource type: guide-toolkit

Video: Social media essentials

Annie Andoh provides an introduction to the essentials of developing a social media strategy that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter and Instagram — providing tips and tricks for growing and engaging your audiences.

Published: 2021 | Resource type: webinar

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100 digital questions answered

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Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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