Digital Heritage Hub Search

In this roundtable discussion Delphine Jasmin-Belisle, Head of Development and Membership at The Heritage Alliance, is joined by Steven Ash Digital Volunteer at Wentworth Woodhouse in Rotherham, Fr. Brian Watters Curate at St Peter’s Cathedral in Belfast, and Jocelyn Murdoch, Content and Communications Manager at Kids in Museums. This fantastic panel share their experiences of finding, creating and sharing digital content on social media.

Adapting your digital content to meet the needs of your different social media channels can be tricky. This resource provide hints and tips on getting the basics right and the best ways to tailor your digital content across Twitter, Instagram and Facebook.

With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? We’ll introduce a suite of tools you can use to track just that.

With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? In this resource by UpSkill Digital, we introduce a suite of tools you can use to track just that.

Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.

Ensuring your content reflects the diverse and inclusive aims of your heritage organisation is important. This resource provides a step-by-step guide to creating diverse and inclusive content across your digital platforms, including your website. It also explores the difference between diversity and inclusion and how best to address these issues through your digital content.

Creating accessible digital content helps you share the work of your heritage organisation with more people. This resource by Diversity & Ability look at both the ethical and legal requirements of ensuring your digital content is accessible. It provides a step-by-step guide from alt text to accessible hashtags and everything in between.

In this video, we explore the benefits of content management systems for heritage organisations and offer tips on how to choose the right one for them.

In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals

In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.

Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.

Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.

Building and managing an online community can be challenging and time consuming. This resource by Christina Lister provides practical tips on setting up online communities utilising existing platforms such as Facebook. It offers ideas on how to nurture and build an online community without having to spend too much time managing or administering it.

Repurposing your heritage organisation’s articles and images is a great way to make your digital content work harder. This guide by Dr Katharine Walker will help you reuse articles and images that you’ve shared before. 

This article by Chris Sutherns will provide you with best practice guidance for clearing rights to use others’ works online, allowing you to identify which works require permission and how to go about it.

Gaining copyright permission is very important when sharing content online. This step-by-step guide by Debbie McDonnell from Naomi Korn Associates will help you to understand when you need to ask for permission to use content you do not own the rights to and how to go about asking and documenting that process.

Social media can boost your heritage organisation’s profile and share your content with broader audiences and communities. In this resource Andrew Davis explains how to make use of digital trends and how to find out about them.

You’ve put in the effort, you’ve made the brilliant social media content, but you’re not getting any more views or followers. What can you do? Let us provide you with the answers in this handy article.

How do we ensure that people are at the heart of our heritage organisation’s digital stories? People, their history, communities, identity, culture and oral history are at the heart of many of our heritage organisations. So how can we ensure that our content is people-focused? This article by James Berg outlines an actionable plan through seven simple steps that ensures you are placing people at the heart of your storytelling.

When making a decision about which platform(s) will best suit your organisation, you should consider two main factors: the different social media platforms available and your audiences. This guide will outline some considerations regarding the skills and capacity of your organisation, and the needs of your audience.