Sut i adrodd stori eich sefydliad os nad oes gennych gasgliad

Adrodd stori eich sefydliad yw'r allwedd i gyrraedd ac ymgysylltu â chynulleidfaoedd ac i sefydliadau treftadaeth nad oes ganddynt gasgliad, mae hyn yn gallu bod yn her. Yn y fideo yma, mae Janet Alderman yn esbonio beth sy’n gwneud stori dda a pham mae adrodd storïau eich sefydliad yn gallu helpu i ymgysylltu â chynulleidfaoedd. Mae Janet yn ystyried sut i adnabod storïau yn eich sefydliad, gwahanol fathau o adrodd storïau a sut i roi stori dda at ei gilydd, gan gynnwys cynghorion ar gyhoeddi eich storïau ar draws eich sianeli digidol.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: How to tell your organisation’s story if you don’t have a collection

Mae capsiynau caeëdig yn y recordiad yma, yn Gymraeg a Saesneg. Cliciwch ar symbol CC y capsiynau caeëdig ar y fideo isod a dethol eich dewis iaith. Mae’r recordiad hwn 37 munud o hyd.

Lawrlwythwch trawsgrifiad o gapsiynau Saesneg (ffeil Word 44kb).

Cafodd y sesiwn yma ei recordio yn rhan o Ddiwrnod Sgiliau Digidol y Lab Treftadaeth Ddigidol a’i chynhyrchu yn rhan o’r Lab Treftadaeth Ddigidol ― rhaglen datblygu sgiliau digidol ar gyfer sefydliadau treftadaeth bach i ganolig eu maint yn y DU. Cafodd ei hariannu gan Gronfa Dreftadaeth y Loteri Genedlaethol yn rhan o’r Fenter Sgiliau Digidol ar gyfer Treftadaeth.

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Group of people each holding and using their mobile phones

How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

How a very small museum is using digital to tell its big story

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.

Video: How to plan a successful social media campaign

In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content.

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Digital engagement Storytelling Website

Published: 2021

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to tell your organisation’s story if you don’t have a collection (2022) by Janet Alderman supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

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