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How do we ensure that people are at the heart of the stories we tell?

How do we ensure that people are at the heart of our heritage organisation’s digital stories? People, their history, communities, identity, culture and oral history are at the heart of many of our heritage organisations. So how can we ensure that our content is people-focused? This article by James Berg outlines an actionable plan through seven simple steps that ensures you are placing people at the heart of your storytelling.

Published: 2022 | Resource type: blog

Using Virtual Reality to tell your fundraising stories

Virtual Reality (VR) and immersive technology can be a powerful tool for fundraisers to tell stories that stand out in people’s minds and encourage potential donors to engage. The arts and cultural sector is beginning to embrace these new areas to create distinctive, memorable work that captures audiences’ imaginations. Our role as fundraisers is to harness this creativity and to build it into the stories we tell.

Published: 2022 | Resource type: blog

Digitally Democratising Archives: Case Study 3

South London Gallery: Places Never Seen: A youth-led, digital exploration of the 1911 Festival of Empire — this project invited local young people to critically and creatively examine an example of local colonial history and to develop open access digital outputs through Wikimedia.

Published: 2022 | Resource type: case-study

Video: How to tell your organisation’s story if you don’t have a collection

Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this video, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with audiences. Janet looks at how to identify stories within your organisation, different types of storytelling and how to put a good story together, including tips on publishing your stories across your digital channels.

Published: 2021 | Resource type: webinar

Video: Working with digitised collections — format options

In this webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats you might consider for presenting collections online, including the pros and cons of different approaches and highlighting some of the accessibility pitfalls to avoid.

Published: 2020 | Resource type: webinar

Video: Working with digitised collections — shaping stories

In this webinar recording Kevin Gosling from the Collections Trust will help you think about how your online collection can help tell your heritage organisation’s story. Kevin provides ideas on how to brainstorm stories that might be told about your collections; provides an understanding of how to test potential ideas with target audiences and how to sharpen up your writing for online readers. This resource will help you identify, test and refine stories from your online collection to help you develop digital content that engages with your digital audiences.

Published: 2020 | Resource type: webinar

Using digital collections to educate, inform and motivate

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. In this case study Oliver Edwards reflects on how this small heritage organisation has improved digital engagement with its small objects online collection to help the organisation tell its story.

Published: | Resource type: case-study

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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