How to tell your organisation’s story if you don’t have a collection

Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this video, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with audiences. Janet looks at how to identify stories within your organisation, different types of storytelling and how to put a good story together, including tips on publishing your stories across your digital channels.

How to tell your organisation’s story if you don’t have a collection

This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 37 minutes in length.

This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

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How a very small museum is using digital to tell its big story

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Video: How to plan a successful social media campaign

In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content.

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Digital engagement Storytelling Website

Published: 2021

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "How to tell your organisation’s story if you don’t have a collection (2022) by Janet Alderman supported by The Heritage Fund, licensed under CC BY 4.0

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