How to tell your organisation’s story if you don’t have a collection

Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this video, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with audiences. Janet looks at how to identify stories within your organisation, different types of storytelling and how to put a good story together, including tips on publishing your stories across your digital channels.

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Photo by Andrew Seaman on Unsplash


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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