This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 37 minutes in length.
This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
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This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.
The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.
In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content.
Published: 2021