This case study outlines how the London Borough of Camden brings culture and tourism together. It describes how they have achieved this by co-ordinating a range of practical projects, campaigns and strategic initiatives to join up the offer between culture and the visitor economy. You’ll find tips for how your organisation can implement the learning … Read more
This case study describes the work of the Greenwich Maritime Marketing Group who work together collaboratively to promote their local area as a visitor destination – making best use of a shared budget to attract visitors to the area. You’ll find an explanation about how the partnership works in practice, they key objectives and marketing messages used, … Read more
Time Out magazine positions itself as a destination ‘for intelligent, discerning consumers within a highly creative environment’. This case study demonstrates how they use their portfolio of media (magazines, website and guidebooks) to target their mantra ‘know more, do more’ at visitors who like to plan ahead and those who just ‘turn up and see’. As well as an outline of … Read more
CreativeTourist.com provides continual content of a quality that is worthy of national and international reach – something that no individual venue in Manchester could achieve along. Alex Saint looks at the press and PR success of CreativeTourist.com. Whereas in the past this joint activity might have diluted the PR impact of the individual events, working together brought critical mass, credibility, choice and … Read more
The Heritage Tourism Programme was hosted by Culture Northwest on behalf of the Northwest Regional Development Agency and English Heritage. This is an evaluation of the project at the end of its three year term which identifies its outputs and outcomes, demonstrates whether measures of success have been met, and makes recommendations for the future. In … Read more
This advocacy material demonstrates the impact of heritage on cultural tourism in the northwest of England. You’ll find key statistics including economic impact, demographics of cultural tourists, and how heritage impacts on the length of stay.
In this report, Phil Reddy, the Tourism Strategy Manager for the Northwest Development Agency reflects on the meaning of ‘Visitor Economy’, a term stated as being increasingly used as a replacement for ‘Tourism’.
This new research aims to identify and evaluate how cultural tourists’ needs and aspirations affect the way you digitise artistic content, and how adopting a demand led approach as opposed to one that is supply led can reap real rewards. With tips on keeping your digitised content manageable and how to evaluate your successes, this … Read more
This article provides an overview of how Museums play a crucial role in the success of UK tourism by attracting millions of international and domestic visitors. The figures bring together key data from multiple sources such as the Association of Leading Visitor Attractions, Visit Britain, Deloitte and the Heritage Lottery Fund.
CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff, visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor … Read more