CreativeTourist.com provides continual content of a quality that is worthy of national and international reach – something that no individual venue in Manchester could achieve along. Alex Saint looks at the press and PR success of CreativeTourist.com. Whereas in the past this joint activity might have diluted the PR impact of the individual events, working together brought critical mass, credibility, choice and excitement in the eyes of national and international critics.
We would like to think that we have helped make the case that collaborative working is an essential rather than a luxury, a means out of hardship, a mechanism for delivering more for less. Certainly, by working together we are able to make a more powerful case to our stakeholders and funders. A museum and gallery cohort that delivers over 2.2 million visits a year, 600,000 tourists, 450,000 bed nights, £33 million into the local accommodation sector and a total of £65 million into the regional economy cannot be easily overlooked (figures from article written 2010).