This advocacy material demonstrates the impact of heritage on cultural tourism in the northwest of England. You’ll find key statistics including economic impact, demographics of cultural tourists, and how heritage impacts on the length of stay.
Heritage tourists stay longer and spend more than their leisure counterparts. In fact, they spend between 9 and 40%more.*
The wider effect of spending in the region from visitors to heritage attractions is profound. For example National Museums Liverpool contributes in excess of £65M* to the North West's economy.