The Jerusalem Project saw The Common Players Theatre Company, in partnership with Exeter Northcott Theatre and local promoters, bring Jez Butterworth’s award winning play to the West Country on tour. This report explains the audition/casting process, the relationship with promoter partners, the make up of the audience and their reaction to the piece. In addition, … Read more
When Wriggle Dance Theatre were developing their production of Once in a Blue Moon they worked with Déda in Derby so that they could trial the work in front of a family audience to help shape the development of the show before taking it on tour. This case study is part of a series that supports the Family Arts … Read more
In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from … Read more
Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras … Read more
Generator is recognised as the UK’s leading music development agency and, among other projects, it runs Mapped Out, a development programme for emerging live music promoters. Generator has set up a touring network and supports promoters with practical audience development and marketing. Bob Allan organises Generator’s programme of advice sessions, master classes, training courses, seminars, … Read more
In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.
Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people. Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area. This … Read more
Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process … Read more
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study … Read more