Touring to rural venues

Get the word out

Never underestimate the power of word-of-mouth even in this digital age. Our audience research tells us that even though audiences have access to the internet they don’t use it a lot, mainly because broadband speeds and mobile signals in rural areas tend to be either poor or non-existent. Social networking tends to be actual rather than virtual so tapping into local networks is vital. Our promoter in North Norfolk publicises her concert series through many networks including parish council newsletters, sports and social clubs, schools, voluntary groups, University of the Third Age as well as, heritage and health and wellbeing groups.