Resources tagged with

Understanding live stand-up comedy from an audience perspective

In 2011 Dr Sharon Lockyer and her colleague Lynn Myers at Brunel University, undertook research into understanding live stand-up comedy from an audience perspective. The project consisted of both an online survey and a series of semi-structured qualitative interviews with stand-up comedy audiences. In this article Dr Lockyer reports on the five main themes that were identified in the semi-structured interview responses. This article was … Read more

Tracking your audiences online engagement

This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the … Read more

How can we best extend public library opening times?

We do not yet live in a society which can fund opening for libraries 24/7. This detailed report examines opening hours with special reference to Sundays. The research sets this in a context of current social, economic and political developments and highlights a set of critical success factors and helpful practice.

What people think about libraries – survey results

Part of the third phase of the Envisioning the library of the future research project, this report summarises the results of a survey carried out to discover what people think about libraries. The survey asked respondents five open questions about their use of public libraries, as well as their views on their value, purpose and … Read more

How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels. NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires. They also developed an innovative online research package that allows children, their families and carers to express … Read more

Measuring the intrinsic impact of the arts

With plenty of anecdotal evidence of the benefits of the arts, this is a detailed account of a study exploring how it is possible to measure how people might be changed by an arts experience. Alan Brown discusses the design of the study, data collection, the results (intellectual stimulation, spiritual value) and the implications for … Read more

A guide to commissioning market research

A straightforward guide with information and tips to help you make the most of working with external research suppliers, from making the decision to outsource through to closing the project. This guide, by market research consultants Ruthless Research, is designed to help charities and other not-for-profit organisations to commission and manage external research and evaluation … Read more

Should you change your questionnaire between waves of a survey?

In this short article, Ruth Stevenson of Ruthless Research considers whether it is ever acceptable to break the ‘golden rule’ of questionnaire consistency when designing tracking surveys.

Size isn’t everything: designing a questionnaire

Many arts and cultural organisations utilise research and evaluation to enable them to make evidence-based decisions, and this often includes the use of audience or member surveys, or feedback forms, to gather information. In this short article, research consultant Ruth Stevenson discusses the merits of carefully designed, concise questionnaires and the benefits for the researcher and … Read more

A guide to online market research and surveys

This is a short guide to the benefits of online quantitative research, when to use it and tips for getting the most out of online surveys. This toolkit is the third in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.