This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the national big data and benchmarking programme for the cultural sector in England.
Key learning outcomes
By consulting this resource, you will be able to
- Understand why tracking your audience’s online motivations is important
- Understand what existing thinking and research has been conducted in this area
- Apply a logical research orientated methodology when examining your audience’s motivations
- Understand how to choose and configure web survey tools to meet your purposes
- Understand how to explore web behaviours based on user motivations
- Learn about related insights from other cultural organisations