An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more
The main findings of the 2009 Index of Leadership Trust by the Institute of Leadership and Management and Management Today
A leadership article. Peter Bellingham, Managing Director – Welsh National Opera, shares some thoughts on his career progression to a senior executive role in the arts and cultural sector.
Tim Wheeler shares Mind the Gap theatre company’s aim to make it possible for learning-disabled and non-disabled artists to work together as equals – not as therapist and client or facilitator and participant, but as artists working together. He looks at the processes in place to achieve this aim, how he works as a leader and what he has learned about leadership.
This publication demonstrates the value of open studios; for artists, but also for local arts, economic and social development strategies. It introduced key findings and insights from research, offered a range of successful case studies and provided a listing of events from around England. The aim is to help event organisers and their supporters to better … Read more
This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies … Read more
Morris Hargreaves McIntyre detail seven pillars for arts organisations to potentially transform their audience development focus: vision-led, brand-driven, outcome-orientated, inter-disciplinary, insight-guided, interactively-engaged, and personalised.
The publication outlines how each business has different definitions of success and the importance of defining these while also addressing business development at an early stage in the business set up. It then outlines all the vital components of good business planning: Creating possibilities Knowing yourself Competitive advantage Business radar Barriers to entry The market … Read more
This sheet is intended as an aid to local authority arts recruitment and may serve as a guide for officer induction for people either starting a new job, or being promoted within an authority to a new position. As well as noting key periods, you’ll find useful check lists of what to do pre-employment, on … Read more
Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be … Read more